Business and Brand Transformation

Modern technology has reduced the barriers of entry unlike ever seen in the past – in this environment, the world of branding has become more complex than ever before. To compete effectively, we will all need to reinvent how we create and capture value. Deep understanding of consumers to help them navigate product choices, done right, can become substantially valuable. The culmination of this is a brand strategy that is differentiated and one the drives lovely and customers.

Change is seldom easy, however, Whitehawk Associates can help your team navigate these uncertainties. Big changes and bigger challenges require commitment and can attract organizational antibodies. To effectively scale new business models, we pursue “small moves, smartly made”—testing, scaling, and incorporating the most successful ideas as foundations for the evolving market.

  • Cater to the informed consumer
  • Proliferating products and niches
  • Enable technologies and customer relationships to open up new ways of creating value
  • Create an “Experience bazaars” that surprise and delight consumers

Testimonials

“Bhavdeep is an exemplary leader with an ability to do both Macro and Micro thinking. He has a diverse experience in consumer facing industries. His experience of these industries in the most developed markets has given him vision, financial understanding and strategic skills to transform the Indian market which is at the early stages of development in many of these industries currently. He is a leader with his feet firmly on ground despite having achieved so much. I wish him all the best.”

Ashish Chauhan CEO at BSE

I have had the distinct pleasure of working with Bhavdeep in the unparalleled business transformation of the A&P company. Bhavdeep was a true champion of positive change and quickly engaged his organization and other parts of the enterprise in the launch of an aggressive customer centric strategy involving the execution of organization redesign, values based culture shift and a behavioral philosophy of customer service at the leadership level - one that he already embodied. Bhavdeep clearly "walks the talk" and is considered by all those who work with him to be a transformational leader.

Celeste A. Coruzzi, Ph.D. Managing Director and Practice Leader at Pearl Meyer

Bhavdeep is a leader with enormous intensity,dedication and passion. He is a tremendous team builder and a rock solid anchor who can make his team stay goal focussed and accomplish the seemingly impossible goals. A Guru par excellence, he is a great mentor, guide and has mentored several leaders. I find him to be extremely transparent, trustworthy and a great human being.

Chetan Agarwal CIO | IT Industry Veteran | Chief Technology Officer at Fetchmypayments

I had the pleasure of working with Bhavdeep during the setting up of Reliance Retail in India - opening over 600 supermarkets in 14 states across India. Bhavdeep is a skilled and passionate leader who has the ability to create loyal teams who will move mountains to achieve their objectives. Bhavdeep has a very practical knowledge of retail and a natural ability to grasp financial data; which combined with his boundless energy and leadership skills makes him an ideal head for any business with ambitious international growth plans.

Peter Bracher New Market Entry, Operations, Food Safety, Public Health, Crisis Management, Retail, ASIC Technical Committee Member, Partner - TEAM Public Health, Partner - TREEE Marketplace